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uupStudio

Product Design

Web Design

Spatial Design

Brand Identity

Strategy

upStudio is a digital rental platform preparing for launch. They brought on a multidisciplinary designer to drive the MVP launch of their rooftop space and develop their web portal from the ground up.

Scope:

Brand Design, Web Design, Web Development

Duration:

7 Months
2025

Tools:

Figma, Adobe Suite, Blender, Rayon

uupStudio required a multidisciplinary designer to drive the MVP launch of their physical space and lay the groundwork for their web portal through early-stage prototyping.

At uupStudio, I designed the space layout, brand direction and initial web portal prototypes. The company required these design assets to increase conversion and client bookings to seek further investment funding.

Space.

To support a lean operation, the space needed to be manageable by a single person requiring a setup that was both functional and effortless to assemble and transport. The final design was to be completed in four phases.

I designed a modular flat-pack planter and bench system that could be assembled and transported by one person, bringing flexibility and simplicity to the physical space without sacrificing design quality.

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Web Portal

Brand.

Alongside the physical space, I led the branding and web portal design — creating a cohesive identity that translated seamlessly from the space to the screen.

Results.

The web portal and branding strategy drove a conversion increase of over 150%, validating the design decisions made across both the physical and digital experience.